NOVEON® CONSUMER SPECIALTIES OF
LUBRIZOL ADVANCED MATERIALS, INC.
9911 Brecksville Road
Cleveland OH 44141, USA
216-447-5000
800-379-5389 (toll free)
216-447-5740 (fax)
WWW.PERSONALCARE.NOVEON.COM
Company Description
Noveon® Consumer Specialties of Lubrizol Advanced
Materials, Inc. is a leading global producer of advanced specialty chemicals for a broad range of consumer and industrial applications. Our history dates to the 1870s. Through the
years the company built upon its achievements and product
innovations and today that legacy continues as Noveon®
Consumer Specialties, of Lubrizol Advanced Materials, Inc.,
a wholly owned subsidiary of The Lubrizol Corporation. As
part of the Lubrizol family, Noveon® Consumer Specialties is
positioned to take innovation further, with advanced technology, unsurpassed expertise, a strong global infrastructure
and, always, one focus: our customers’ success.
Key Personnel
Tom Malafronte
Senior Vice President and General Manager, Personal Care
and Pharmaceuticals
Steve Semenczuk
Global Business Director, Personal Care, Home Care & Surfactants
Chris Murphy
Global R&D Director, Personal Care
Julie Shlepr
Global Marketing Director, Personal Care
Annie Bourgeat-Wax
Global Sales Director, Personal Care
Technologies, Patents, New Products
The Noveon® Consumer Specialties portfolio includes
polymers and other specialty chemicals, with expertise in
synthesis, product development, processing and applications development. Among our new products are
Carbopol® Aqua CC polymer, the premier cationic-compat-ible rheology modifier for low pH applications and Fixate™
Superhold polymer for stiff hold, humidity resistance, superior performance, shine and styling versatility in hair care.
Major Markets
• Personal Care
• Surfactants
• Home Care, Industrial and Institutional
• Health Care/Oral Care
Major Products
• Synthetic rheology modifiers – Carbopol® polymers
•Naturally derived methyl glucoside derivatives –
Glucamate™ thickeners, Glucam™ humectants,
Glucquat™ conditioners and Glucate™ emulsifiers
• Fixative polymers – Fixate™ styling polymers
• Sensory modifiers – Schercemol™ and Hydramol™
esters, SilSense™ specialty silicones and lanolin derivatives
• Chembetaine™ and Sulfochem™ surfactants
Specialized Services
Noveon® Consumer Specialties is here to support formulators every step of the way. With a balanced portfolio of high
quality specialty ingredients, plus a wide variety of prototypes, starting formulations and technical knowledge all
backed by unsurpassed technical support and a global supply
chain. It’s our business to help you succeed.
Global Capabilities
a. European Contact (Belgium):
Adrian Holland and Malte Ruffing
Phone: 32-2678-1911 • Fax: 32-2678-2002
b. Pacific Rim Contact (Japan):
Toshio Horikoshi
Phone: 81-3-5434-2720 • Fax: 81- 3-5434-2702
c. Pacific Rim Contact (Shanghai):
Ritta Chen
Phone: 86. 21.3866.0366 • Fax: 86. 21.5887.6981
d. South American Contact (Brazil):
Bernardo Medeiros
Phone: 55-11-4082-1330 • Fax: 55-11-4082-1345
e. South Asia Contact (India):
Rajib Bhattacharjee and Sameer Borse
Phone: 91-22-6602-7800 • Fax: 91-22-6602-7888
NEW For 2009!
The SensiMap™ Formulating Concept. The sensory profile
of emulsion formulations can be optimized by intertwining
complementary sensory cues from two seemingly unrelated
technologies: Carbopol® polymers to impact the texture element of sensory, particularly during the initial application,
and Schercemol™ esters to enhance sensory from rub-out
through afterfeel.
