For example, Deborah launched two new foundations
last year—Fondotinta Newskin Compatto and Fondotinta
Age Reset. The former is made with sodium, potassium,
calcium, almond oil and vitamin E and reportedly has
antioxidant properties. Meanwhile, Fondotinta Age Reset
is specifically designed for more mature skin and promises to provide an immediate lifting effect for the face.
Sunny Side Up
When it comes to sunny Spain, despite the slowdown in
many sectors of the local economy, color cosmetics still
proved a very popular category. Sales of color cosmetics in
Spain topped $700 million, with the mass and selective
channels accounting for 61. 8 million units sold in total.
In the mass channel, cosmetics sales rose 4.8% in volume and 7.3% in value terms to 55 million units and $516
million, respectively. In the selective channel there was
Urban Decay’s VIP 24/7 collection is available in the UK.
also an increase of 8.6% in value and 5.5% in volume to
$196 million and 6. 4 million units, respectively.
In particular, facial foundation, the largest and most
dynamic segment for mass color cosmetics in Spain, posted a significant gain with year-on-year sales rising a
respective 10.6% and 7.9% in value and volume terms.
These gains were driven by the popularity of new miner-al-based formulas as well as value-added products with
anti-ageing properties that have become more popular in
Spain in recent years.
Spanish consumers had a plethora of new products to
choose from in 2007. Some of the latest launches included
Astor’s Age Vitality SPF 22, which is based on hyaluronic
acid to firm and smooth the skin while pure gold extracts
activate microcirculation to freshen and revitalize facial
expression, according to the company.
Meanwhile, Maybelline by L’Oréal Paris also introduced
its Pure Mineral makeup based on micro-minerals that
naturally enhance skin tone and radiance. Italian firm
Deborah also launched a new anti-aging foundation called
Age Reset. It is said to provide skin with an instant lifting
effect as it reduces wrinkle visibility.
And in the UK
When it comes to my very own little island, the UK had a
good year on the color cosmetics front, rising 8.7% to
reach nearly $1.5 billion last year. Volume jumped 7.5% to
175.8 million units.
According to research from TNS Worldpanel, 62.1% of
British women wear makeup and that percentage is growing. Facial cosmetics were the most popular of all color
cosmetics purchased in the UK, growing 17%, followed by
lipcolor at 15.8% and eye products gaining 8%. Trailing
the leaders were nail care and makeup accessories.
Color trends in the UK eye sector are a mix of metallic,
sultry tones and natural coordinating shades. Taken
together, they give women a range of color options. Nails,
meanwhile, have been given a bold shake up by the likes
of Miss Sporty and OPI which launched playful colors
that are bright and bold such as Taxi! yellow and OPI’s
Past Present and Fuschia pink shade.
And the eyes really did have it in the UK in 2007, with
a variety of new launches designed to suit all types of
peepers. Givenchy (LVMH) opted for a sultry look with its
Shadow Show eyecolors including Star Caress and Stylish
Grey shades. Combined with the new Phenomen’eyes
High-Precision Panoramic Mascara, the look is dramatic
In addition, the company created a plethora of limited
edition shades for winter 2008. These included Prisme
Again! Shimmer’Eyes in Smoky Shimmer and Precious
Shimmer and the natural look Dandy Beige color. Similarly,
Me Me Me also created a soft look eyeshadow with the
Beautifully You color that accompanied the Drama Queen
Mascara and Glitterize Sparkling eyeliner pencil.
Connecting the Dots
It can be seen, that while all of the Big 5 countries
enjoyed growth in color cosmetics sales last year, some
gains were more noticeable than others. However, in
Europe, which is increasingly affected by the credit
crunch, these gains surely point to a rosy future. Color is
back in business and the sheer number of new products
flying of the shelves is also testament to the fact that
interest in color cosmetics will never fade.