IT HAS BEEN A GOOD YEAR on the color
cosmetics front with sales up in all
of the Big 5 countries (France,
Germany, the UK, Italy and Spain).
In particular, Germany and the UK
gains of 10%
ics market in
year to $1.7
itive, was not
as the one
Industry experts blamed the slow-
down on a weakened performance by
the selective channel. There was good
news for the pharmacy channel, how-
ever, which recorded an impressive
gain of 21.8% to reach $123 million.
The mass market also reasserted
itself as a consistently strong per-
former in the category, widening its
lead over the selective market as the
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largest channel for makeup, with
sales of $720 million, an increase of
6.4%. Direct sales however continued
its downward spiral of recent years,
losing 7.3% to $24 million.
When it comes to new product
launches, the French, it seems,
always come up with something new
and innovative on the cosmetics
front. This year it was Thierry
Mugler who recently added Teint
Onctueux to his L’Art de la
Métamorphose makeup line. It
debuted earlier this year with 15
products for the eyes, lips and face.
The new mousse foundation is heralded as “the ultimate pleasure foundation,” featuring a fine silicone texture that resembles whipped cream.
Sensual to the touch, Teint Onctueux
is said to leave skin feeling velvety,
while looking radiant.
Colors of the Day
There was more positive news in
Germany too. According to industry
body IKW, the German color cosmetics industry was worth about $1.7 billion last year, a gain of 10%.
IRI Germany confirmed this good
news, adding that volume had also
climbed an impressive 5.9% to more
than 66 million units, with virtually
all sub-categories (except lipgloss)
registering solid value and volume
More specifically, sales of eye products (the largest category) rose 9.2%
to $516 million, while facial products
were next in line with sales of $486
million, a 9.8% increase.
The lip category, unfortunately, didn’t do quite as well. Value only grew a
slender 0.7% to $268 million, while
volume dipped 0.9% to 30. 9 million.
Nail products, on the other hand,
were more successful; sales rose 1.7%
to $126 million and units increased
5% to 28. 4 million.
Launch wise, Korres, a natural
brand from Greece which is very popular in Germany, decided to focus on
natural ingredients with the launch
of its latest lipgloss collection. This
range is based on jojoba and moisturizing cherry kernel oil, which reportedly gives a high-gloss effect without
stickiness. The glosses are available
in 10 shades ranging from beige and
pale pink to deep coral and fuchsia.
There is also a new Lip Butter lip
balm range with shea butter and rice
wax, which is said to moisturize lips
while adding a hint of color.
Italians Eye Eye Color
Color cosmetic sales in Italy reached
$1.4 billion last year and now represent 14% of the entire cosmetics and
toiletries market share in Italy, which
is very positive news.
Taking a closer look at the category,
facial makeup rose 2.6% to $420 million. Interestingly, while sales of eyeliners and eye pencils rose 4.9%, eyeshadow sales dipped an identical
Another sector to perform very well
last year was hand care, with nail
removers growing 17.3%, nail lacquers adding 9.8% and creams, gels
and lotions growing 3.5% to $230 million. Makeup sets surged 11.5% to
Several products launched in Italy
in 2007 provided anti-aging benefits
and/or sun protection factors as this
is another key trend that has
appeared in the color cosmetics sector