the sales from his new line of hair care products, David
Babaii For WildAid. TricorBraun is supplying custom-designed 400ml WildAid bottles to Universal Packaging
Systems for the program. The containers, which are green,
brown and ivory, are manufactured with soft touch resin. A
Seaquist polypropylene flip top is used in the 28mm snap
neck finish. More info: www.tricorbraun.com
Ande Cosmetics Wins Rexam Challenge
Ande (All Natural, Diverse and Eco-Friendly) Cosmetics
won the Rexam 4th Annual Formulation Challenge, for its
Cool It! burn salve. The award was presented during HBA
For the winning entry, the Maryland-based Ande
Cosmetics has earned a corporate prize of € 10,000 and a
personal award, as the formulator—a weekend trip to
Holland during tulip season. Formulations were evaluated
by an international panel of industry experts. Andrea
Frayser is president of Ande Cosmetics, a company that
specializes in all-natural products that promote skin
cleansing, balance and toning. The line uses nutrient-dense
ingredients that soothe and nurture the skin. This year’s
Rexam Formulation Challenge marked the 25th anniversary of the air-powered Airspray fine mist dispenser.
With unprecedented demand for, and interest in, eco-friendly product packaging, this year’s challenge encouraged new levels of creativity, explained Casper Kleiman,
global foam product manager, Rexam.
“We received entries with a very high ‘wow-factor,’ that
appealed to both today’s environmentally-conscious consumers, and to manufacturers looking to build brands in
our increasingly competitive marketplace,” said Mr.
“More than ever, new product success depends upon
Andrea Frayser, president, Ande Cosmetics, accepts Rexam’s 4th
Annual Challenge award from Marc Herzfeld (center), Rexam business
unit manager-foam and Robert Langill, Rexam vice president, sales.
development of compelling, creative offerings that capture
consumers’ attention and meets a real need,” added Mr.
ICMAD Honors Young Packaging Designers
Netta Rabin of Fashion Institute of Technology won the top
prize in Independent Cosmetic Manufacturers &
Distributors Association’s ninth annual Young Designers’
Contest winners (l-r): Maria Maldonado, Netta Rabin and Katie Fowler.
Competition. The competition, created by ICMAD in 1999,
showcases the design talent in personal care packaging.
The goal of the competition is to encourage and develop
young creative talent that will build the future of the cosmetics industry. Students received bottles courtesy of
Jeffrey Appel of National Printing.
Second place winner was Maria Maldonado, a candidate
for MFA in Graphic Design at Savannah College of Art and
Design. Third place winner, Katie Fowler, is a junior at the
American Academy of Art in Chicago.
Competition judges included John Collier of Susan M.
Rafaj Marketing Services, Santo Fareri of SRF Design Ltd.,
Kenneth Noskin of Ideate, Gregg Lukasiewicz of
Lukasiewicz Design, Inc. and Rick Prater of Rick Prater
Design. Judging criteria for packaging include uniqueness,
ability to be reproduced economically and use and storage
Participating schools included: American Academy of
Art, Chicago, IL; The School of the Art Institute of Chicago,
Chicago, IL; Fashion Institute of Technology (FIT), New
York, NY; Fashion Institute of Design and Merchandising
(FIDM), Los Angeles, CA; Miami International University
of Art and Design, Miami, FL and Savannah College of Art
and Design, Savannah, GA.
The awards were presented by Martha Brady, presi-dent/CEO of Caudalie USA. Ms. Brady spoke about working her way up the ladder in the cosmetics industry, from a
Revlon counter girl to sales executive at Estée Lauder and
LaPrarie, where packaging was everything.