HBA 2008: It’s a Wrap
Sixteenth annual event draws more
than 16,000 beauty business experts
to New York. HBA Awards presented
to industry’s best and brightest.
FOR THREE DAYS in September, one of the hottest
places to be in New York City was the Jacob K.
Javits Center. More than 16,200 industry executives gathered at HBA Global Expo, held Sept. 9-
11, to hear from experts in their trade, explore
new products on the show floor and get-up-close
and personal with several new launches.
“HBA was a hubbub of activity for the B2B
beauty marketplace,” said Jill Birkett, event
director, HBA Global Events. “With new product
announcements, fresh content, expert speakers and advice,
innovating trends as well as samplings and tasting of new
beauty foods from Mintel, it was truly a one stop destination for anyone.”
Although overall attendance numbers remained flat compared to 2007’s show, HBA officials said there was increase
L’Oréal’s Skin Genesis took home top honors in the IPDA awards
Attendees await the opening of the show floor on Sept. 9.
in executives with brand management responsibilities, and
according to Ms. Birkett, more than 3,500 of them were first
time HBA participants.”
Kicking off the expo was the keynote address delivered by
Nicholas Perricone, MD, a skin care pioneer who founded a
leading company in the dermatologist skin care segment.
HBA also featured an extensive educational program
addressing a wide range of marketing, product development and business strategy topics. During these sessions
attendees were able to hear from and engage with speakers
that included leaders from companies such as Avon, Zirh
and Bath and Body Works. In addition, experts also included staff from consumer goods companies from outside—or
on the fringe—of the beauty business, such Mattel and
Dylan’s Candy Bar, which have or will dabble in personal
care (Mattel’s Barbie teamed with M. A. C. while Dylan’s is
set to launch bath products this month).
Top Packaging Awards
In addition to the annual trade show and conference, a continually popular event during HBA is the Industry Awards
Dinner, which was held Sept. 9 at the Marriott Marquis.
More than 600 industry executives gathered at the midtown hotel to honor innovative leaders, and hear who won
coveted International Package Design Awards (IPDA).
The IPDA Grand Award for 2008 Package of the Year went
to L’Oréal’s Skin Genesis (left). The packaging, which was
supplied by Rexam, also won the skin care-mass category.