traditionally been used mainly in commercial settings, such
as hotel chains and apartment complexes, can now be easily
used in homes and cars, as well as on couches, leather goods,
handbags and other items to remove the residual smells
from cigarette, pipe and cigar smoke.
What makes Vamoose powerful in the battle against tobacco odor is Novexium technology, which the company says
molecularly combines with the tar and nicotine molecules
deposited by smoking and converts them into inert matter.
Once inert, the molecules are neutralized and lose their ability to emit odors. During the conversion process, a customized scent masks the molecular conversion and indicates
that the conversion process is active.
Earlier this year, the company expanded distribution
through an accord with HBI Tobacco International in which
Vamoose products will be stocked at HBI’s Smokers
Friendly’s stores, a cigarette and tobacco chain with more
than 500 locations in the U.S.
Another lifestyle that’s factoring into home fragrance is the
green movement. According to Ms. Miller of the National
Candle Association, despite the fact that all candles burn in
the same manner, consumers are gravitating to natural
products, especially soy- and other vegetable-based candles
as well as beeswax varieties (which, unfortunately for the
air care market, can’t be scented).
Many companies are already answering the call for candles that use more renewable and recycled materials.
Yankee Candle, for example, touts a collection of 100% soy
candles sold under the Beanswax banner. The line—which
is available in 10 fragrances and features 100% natural
wick and no artificial colors or dyes—includes large and
medium tumblers made of frosted green glass made from
recycled materials with renewable wood lids.
Form and Function
While scent is the main driver of sales, aesthetics matter
too as candles and diffusers often play a key role in home
décor. According to Unity Marketing’s 2008 Gift and
Decorative Accents report, candles are the most purchased
product in home decorative accents. Data shows that 62%
of those who purchased any furnishing or decorative accent
in the past year bought candles and accessories.
With that in mind, designers are devoting considerable
time to how their product will look in a home, whether it
will be placed on a coffee table in the living room, near the
sink in the bathroom or plugged in a kitchen outlet. From
beautiful shapes to vivid colors and textures, consumers
want home fragrance products that fit their olfactory taste
and their design style.
Fine design—of product and packaging—has been a critical component for Chesapeake Bay Candle, which is exemplified in its new Signature collection. Unveiled last month
at the New York International Gift Fair in New York City,
Chesapeake Bay said Signature is a way for Mei Xu, the
owner and creator of the company, to “thank the ever-expanding circle of friends of the brand,” which was born 15
years ago in the basement of her Annapolis, MD home.
The Signature collection features stylish packaging with
silhouettes of timeless blossoming trees with ombre shading and silver accents and extravagant ribbons that top off
the natural theme of the packaging design. The candles are
made from soy wax, feature 100% cotton, lead-free wicks,
and are hand poured by skilled artisans. The eight fragrances of the Signature collection—which are comprised
of all natural essential oils, span a range of profiles from
citrus to gourmand to ozonic—include honey lemon creme,
green bamboo jasmine, lily orange blossom, tonka bean fig,
amber vanilla hazelnut, nutmeg cardamom seed, cedar-wood sweet tobacco and sheer white musk.
The company also paid the same attention to detail when
it came to its first foray into plug-in diffusers. Launched
earlier this year, the ceramic device features graphic design
that fits well with the line’s fashion-forward slant, according to Mareike Finck, assistant manager of public relations
Method features several ways to fragrance the home—soy
candles in crisp white holders, Aroma Pill plug-in diffusers,
Aroma Ring gel diffusers and Aroma Sticks—all of which
fit the company’s modus operandi of simple, clean design.
“The design and fragrance play an equal and essential
role in our home fragrance products. They truly represent
the style and substance story that launched Method,” said