sensory journey” to several ports of call including Havana
(earthy tobacco mixed with sandalwood and cedar),
Casablanca (a blend of nutmeg and cinnamon rolled in
crushed cloves), and Valencia, Spain (blood orange with a
hint of quince and lime leaf).
In addition to setting a mood, companies are tackling specific odor issues, such as those that come when sharing a home
with Fido and Fluffy. Is it a niche market?
According to IBIS World Inc., a publisher
of business intelligence research, 71.1 million U.S. households own a pet, and more
than half of those households have more
than one animal.
P&G is offering pet owners a wider
array of tools to deodorize and freshen up
their homes, having recently extended its
pet odor eliminator technology to Febreze
Candles and Febreze Noticeables. To mark
the launch of the line, which also includes
Febreze Fabric Refresher and Air Effects
Pet Odor, Febreze has signed on as the
first sponsor of Dogster.com’s Adoption
Zone, furthering its partnership with the
pet-focused website and its sister site,
Catster.com. At both sites, visitors who
join a special Febreze group will receive a
limited edition Pet Pal Pack that includes
a collapsible pet bowl, food scoop, food clip
and Febreze Pet Odor Eliminator coupons.
Church & Dwight is also going to the
dogs. The company has added new Arm &
Hammer Pet Fresh Fresh-ins—pouches
packed with baking soda that are emptied
into a vacuum bag or dust cup. The crystals inside each packet neutralize odors
inside and outside the vacuum, eliminating unpleasant odors and leaving a fresh,
clean scent. An added bonus: Fresh-ins
eliminate static in the dust cup, making
emptying and cleaning bagless vacuums
an easier task.
In addition to new Pet Fresh Fresh-ins,
Arm & Hammer has introduced new Pet
Fresh vacuum bags and filters. This line,
which is distributed by Electrolux Home
Care Products, offers twice the odor fighting power of traditional Arm & Hammer
bags, according to the company.
Also addressing a very specific odor—
L ebe rmu th tobacco—is Vamoose Products. The
Austin, TX company recently entered the C o m p any Inc . consumer side of the market with new
products and scented pump spray bottles
for homeowner use. Vamoose, which had
Take, for example, Chesapeake Bay Candle’s new Reflect &
Escape collection, which hits shelves at Target this month.
The collection of candles, reed diffusers and travel accessories features six complex, sophisticated multi-note scents
inspired by the Chesapeake Bay design team’s journeys
around the globe. The company identified local agriculture
practices and crafted fragrance combinations reflective of
each destination’s heritage—resulting in what it calls
“authentic fragrance pairings that invite consumers on a