Superbrands 2008/09, which enlists independent research
and expert and consumer opinion to identify the UK’s leading brands, which are published in an annual Top 500 list
online and in the national media. Brands to watch are companies that have proven to have superior marketing and
communication strategies and/or positioned themselves as
significant challengers to established rivals.
Recent re-branding efforts—new advertising, new
counter concepts and increased distribution—have helped
grow the St Tropez brand. In addition, the company
recently reported that bad weather in the UK and less
cash to spend on vacations have helped boost sales of self-tanners. “In our first two weeks in Debenhams Liverpool,
we experienced tremendous success, ranking No.1 in the
bath and body department. Our average Debenhams door
sales have already increased by over 300%,” said Michelle
Feeney, chief executive officer of St. Tropez.
To coincide with its sponsorship of the July 16 edition of
Bravo’s hair styling reality competition “Shear Genius,”
Nexxus Salon Hair Care held the Nexxus Hairdo How To
contest, in which a viewer with the best four-step hairdo
would win a trip to join the cast for the “Shear Genius”
finale viewing party in New York City. The winning entry
will be featured on Nexxus.com.
Amway Global will soon embark on a North American tour of
mobile brand tour to increase consumer awareness of its
two flagship brands, including Artistry skin care and cosmetics. The tour—whch kicks off Oct. 1 in support of
Amway’s sponsorship of “Tina Turner Live in Concert”—
will feature two customized vehicles that will educate
consumers about the brands and offer opportunities for
The Artistry mobile experience is a fully customized
motor coach that offers consumers brand education in a
relaxing spa experience. The coach includes an intimate
lounge for product sampling and a comfortable spa station
where consumers can enjoy free services. Consumers also
will have the opportunity to experience product sampling
and informative and interactive touch-screen LCD presentations outside the coach.
“This campaign is unlike anything Amway Global has
done before,” said Steve Lieberman, managing director of
Quixtar North America/Amway Global.
In other news, Quixtar North America/Amway Global
and the YMCA have teamed up to expand the reach and
impact of the YMCA’s efforts to build healthier communities across the US. As part of the collaboration, Amway
Global is making a significant financial contribution to
support the YMCA’s Activate America program.
In addition, Amway Global’s financial commitment will
fund a consumer-education campaign designed to empow-
er people to improve their health and well-being; targeted
initiatives for teens; online wellness tools for adults and
families; and grants to support wellness events at up to
100 YMCAs during America On the Move Week with the
YMCA, a nationwide event that is designed to inspire
individuals and families to incorporate healthy activities
into their daily routines.
Bodyography has added two new peach and pink blusher
shades: enchanted and calypso. The products restore skin
to reduce and prevent the appearance of fine lines, wrinkles and crow’s feet, according to the company. In addition, a talc-free powder also encourages skin regeneration
and prevents the breakdown of collagen and elastin which
slows down the signs of premature aging. More info:
A sale of epic proportions needs a big time cleaner, and Mr.
Clean came to the rescue. The P&G brand served as the
official cleaner of the World’s Longest Yard Sale, the 21st
annual event that stretches 630 miles from Ohio to
On Aug. 8-9, Mr.
Booths were situated
in Clarkrange, TN
and Covington, KY
staffed with crews
ready to scrub and
clean items brought
by local residents for
sale and purchase. The cleaning crews used several Mr.
Clean products including the Magic Eraser, Power Multi-Surface Wipes and All Purpose Cleaner. The company also
“In today’s economy, The World’s Longest Yard Sale
provides a great opportunity for folks to trade or shop for
‘new’ additions to their house,” said Shannon Taylor,
brand manager at P&G. “Mr. Clean is proud to lend a
cleaning hand at this huge event by tidying items for sale
and preparing them for a new home.”
Users can vaccinate their skin against aging with Murad’s new
anti-aging facial, IP5 Illuminating Peel. Designed to stimulate natural immune responses against age related
degradation, IP5 Illuminating Peel combines the
Immuno-Skin Complex, featuring immune modulators to
encourage cellular activity boosting keratinocyte, epidermal and fibroblast growth factors, with five high performance exfoliating and brightening ingredients to maximize
“This professional facial takes skin resurfacing to a
new level by removing non-functioning cells and increasing