structure, which has “ironed out” the disparities among the
By brand, Sulwhasoo strengthened its leading position
in the oriental herbal cosmetics market, backed by the
release of new products such as Su Essence, and the continuous growth of products such as Jaeumsaeng Cream
and Yunjo Essence.
Seen as a growth driver, AmorePacific extended its inner
beauty brand V=B with Yeginseng, a red ginseng line.
Amore Pacific has a lofty goal: it wants to become one of
the world’s top 10 cosmetics companies by 2015. And like
its competitors, Amore is looking to neighboring China to
grow sales. Among its many efforts, the firm has been
increasing Mamonde’s presence at specialty and department store counters and boosting promotional activities
In North America, AmorePacific is re-launching its
brand, and is seeking sales space in duty-free shops.
Sales: $1.58 billion
Sales: $1.58 billion.
Key Personnel: Yasukiyo Kobayashi, chairman; Kazutoshi
Kobayashi, president; Izuo Ikemi, managing director;
Masaru Enomoto, managing director; and Shinji Ishikura,
Major Products: Skin care, cosmetics and toiletries.
New Products:: Junkisui skin care.
Comments: For the year ended March 31, 2008, Kosé
recorded sales of $1.58 billion, a 2.2% gain. Cosmetics sales
were bolstered by Cosme Decorte and Jill Stuart. Sales of
its luxury cosmetics line, Albion, were better than expected,
the company said.
Overseas, Kosé said sales initiatives to raise awareness
of the Sekkisei brand, mainly in Asia, were effective. The
company also started operations in the Middle East in
Since June, Kosé has been importing, manufacturing
and selling Rimmel in China via a deal with Coty. The new
deal, which enables Kosé to distribute Rimmel in other
Asian countries for the first time, follows a 2006 accord in
which Kosé acquired the license to import, manufacture
and distribute Rimmel in Japan. Kosé will customize prod-
ucts to the taste of the local Chinese market and sell them
in individual stands in department stores and drugstores.
The goal is to have 300 Rimmel shops in the country within three years.
Kosé is also trying to make it even easier for the most
time-crunched Japanese woman to buy product. The firm is
selling Junkisui, a new line of skin care at more than 12,000
convenience stores owned by Seven-Eleven Japan Co. The
five products in the line all feature ingredients from oriental
plants as well as coenzyme Q- 10, hyaluronic acid and collagen. Kosé contends the Seven-Eleven stores are easily accessible to working women with limited time for shopping, and
they have some evidence: Kosé began selling Sekkisui
brightening skin care products in Seven-Elevens in 2004.
Last October, Kosé and the Graduate School of
Pharmaceutical Sciences of the University of Tokyo established a collaborative lab, and this June they had a breakthrough. Working with professor Mitsunori Fukuda to find
a novel approach for skin brightening, they discovered that
inhibiting the transport of melanosomes in melanocytes is
an effective way to prevent skin pigmentation. Kosé, which
has filed patent applications in conjunction with the findings, plans to present a paper on the research at the
International Federation of Societies of Cosmetics
Chemists (IFSCC) congress in Barcelona in October.
Sales: $1.38 billion
Sales:: $1.38 billion.
Key Personnel: Philip Shearer, chairman of the management board; Olivier Courtin-Clarins, managing director,
research and development; Pierre Milet, managing director, administration and finance; Lionel de Benetti: chief
industrial officer; Dominique Calvo, group human
resources director; Pankaj Chandarana, chief financial officer; Gérard Delcour, president travel retail, agents, and the
American area excluding the U.S.; Frédéric Géraud, president, European area; Isabelle Herbreteau, president,
Clarins brand; Joël Palix, president, Clarins Fragrances
Group; Pascal Pollet, vice president, group operations;
Robin Vincent, president, Clarins UK; Jonathan Zrihen,
president, Clarins USA. Clarins will announce a president
of its Asian region next month.
Major Products: Skin care, fine fragrance, color cosmetics