2007, a 3.6% gain with new products helping to offset
declining sales of mouthwashes. In this sector, many of
Lion’s new products have been aimed at the needs of a
changing Japanese society that is getting older and is more
concerned with health issues.
Lion’s beauty sector sales rose 4.5% to $297 million in
2007. To enhance profitability, the firm has been strengthening its operational foundation by focusing on its
strengths—liquid hand soaps and antiperspirants and
deodorants—and by using advanced technologies to introduce new products. In 2007, Lion took steps to reduce manufacturing costs. Production bases for beauty care products
were consolidated and production was shifted to subsidiaries
and outside companies.
In fabric care, increased sales of higher-value-added, premium-priced products stopped the decline in unit prices, and
sales rose 15.2% to $1 billion.
Lion’s living care business recorded a 7.1% gain to $421.6
million. The company said sales of dishwashing detergents
increased in double digits, bolstered by a strong performance
from the Charmy Awa no Chikara (Power of Suds) dishwashing detergent series. In household cleaners, Lion
extended the Look Kirei no Mist series of antibacterial and
sanitary sprays, with the launch of new variant for entranceways and shoes. Also new is Look O2 Cleaner, a multipurpose cleaner jointly developed with Henkel.
Lion’s international division recorded growth of more
than 10% to $466 million in 2007, with Thailand and South
Korea the largest contributors.
Sales: $2.5 billion
Sales: $2.5 billion (estimated) for cosmetics, toiletries and
Key Personnel Alain Wertheimer, chairman; Maureen
Chiquet, global chief executive officer; Françoise Montenay,
president, Chanel S.A.; Peter Philips, creative director of
Major Products: Skin care, color cosmetics and fine fragrances.
New Products: Skin care—Sublimage Essential
Regenerating Cream, Hydramax + Active moisture tinted
lotion SPF 15; Color cosmetics—Facettes d’or nail color;
The Gold Standard in Nail Fashion?
WILL GOLD BE THE NEW BLACK...hip nail color that is?
Chanel, which made black nail lacquer über stylish,
has added new Facettes d’Or nail color, a limited-edition
shimmering gold polish as part of its fall color collection.
Robertson Boulevard limited edition nail collection.
Fragrance—Allure pour Homme Edition Blanche, Chance
Eau Fraîche, Allure Homme Sport Cologne Sport, No. 5 Eau
Comments: Nothing says luxury like Chanel; the privately
held beauty firm continues to be a perennial favorite and
trendsetter internationally. For example, Chanel has a
knack for creating the most sought-after nail lacquer
shades, such as the cult classic, Vamp. In May, the company unveiled the Robertson Collection, four limited edition
nail polishes. Shades, which are $25 each, include LA sunrise (yellow), Melrose (pink), Rodeo Drive (purple) and LA
In June, Chanel signed a deal with British actress Emma
Watson, making her the new face of Coco Mademoiselle.
11. Yves Rocher
Sales: $2.41 billion
Sales: Sales: $2.41 billion for cosmetics, toiletries and home
care products. Corporate sales: $2.8 billion.
Key Personnel: Yves Rocher, president and chief executive;
Bris Rocher, vice president.
Major Products: Skin care, cosmetics and fine fragrances
marketed under the brand names of Yves Rocher, Daniel
Jouvance, Dr. Pierre Ricaud and Kiotis.
New Products: Fragrance—Naturelle, Comme une évidence
Homme. Personal care—Plaisirs Nature Kiwi eau de toilette and shower gel, Skin care—Culture Bio.
Comments: Yves Rocher will launch its first organic skin
care line, Culture Bio, this fall in France, Germany and
Belgium. The line, which features seven facial products, will
be rolled out to other markets in 2009. In other news, Yves
Rocher has invested € 5 million in the construction of an eco-spa in Breton, France, which is expected to open in 2009.