Stila’s Marchesa palettes feature dramatic hues and packaging
that complement the Fall 2008 fashion collection.
about ourselves, about our clients and become more of a global brand. We love immersing ourselves in cultures, spotting
trends, eating new foods, visiting museums and people
watching. Because we are so color-oriented, I tend to look at
local color trends in clothing, architecture and nature,” he
said, adding that he and his partner Scott just traveled to
“The evening golden aura was enchanting and mesmerizing especially as it bounced off the colorful buildings, water
and gilded church spires. Rich, bold jewel tones were everywhere—especially in the architecture,” Mr. Hayduk said.
Three Custom Colors Specialists is creating a Russian color
story for this season. The Czarina Collection, due this
October, will feature rich hues such as a classic red for lips
and an ice blue for eyes.
For 2009 and beyond, as far as color goes, the seasonal cycles
will continue, and spring will bring “a softer, sheerer version
of garden flowers; summer will feature bronze and golden
looks and fall with then bring the more intense version of
deeper, darker hues,” according to Ms. Strettell of Rimmel.
“Each season will be inspired with a little something special
to inspire newness and playfulness which makes makeup so
Ms. Strettell added that the development of products that
multitask—as seen in foundations that help continue to
moisturize the skin, eyeshadows that firm and lipsticks with
healing properties—will be big next year.
Easy is another buzzword for 2009, said Mr. Longo of
Vincent Longo. “Easy-to-use products that glide on the skin
will continue to be in demand. New technologies will provide
high tech pigments and binders with more transparency and
lasting ability. Just look at high definition television and
how you can see every detail of the skin—clearer more nat-ural-looking pigments will be needed in the future.”
Ms. Robison of Jane Iredale agreed. “Manufacturers are
going to have to continually strive to introduce new and better product formulas if they hope to thrive in the coming
years. Technology is taking center stage; how can we make
it last longer, and wear better, while at the same time minimize the harmful chemicals that are still present in so many
Variety is also a must for color cosmetics, as well as a great
package. “Palettes that offer several different eye shades or
lip shades do great because they contain several different
looks and combinations,” said Emily Carter, marketing manager, Sugar, Irvine, CA, whose company features an assortment of trendy cosmetic palettes for teens, like the Daily
Diary set for Fall 2008. “Seal the deal with a great package
at an affordable price, and the consumer will be satisfied.”
“We live in a world of contrasts, young vs. old, high tech vs.
natural, traditional vs. funky. A brand has to offer consumers something that resonates, that talks to them as an
individual and not as one of a homogenous group,” noted Ms.
Perez of Markwins, whose Wet N Wild line has rolled out a
plethora of new products in recent months, including the
Perfect Pair lip and eye wands—duo lipliner/lipsticks and
According to Ms. Lucero of Stila, no matter what color or
product used, looking good is forever in style. She said,
“Despite the trends, beauty is always in fashion.”