Benefit Unveils Sister Product to Benetint
IN 1977, A STAR WAS
born—Benetint, a rose-tinted lip and cheek stain
from Benefit of San
Francisco, CA. Today, the
product is a cult classic in
the beauty realm.
Now, 31 years later, its
sister shade is making a
debut for Fall 2008—
Posietint ($28), the same
New Posietint for 2008. ing product in a new
liqui-gel formula with a
fresh poppy pink hue.
More info: www.benefitcosmetics.com
is also releasing its Natural Performance foundation, a
paraben- and fragrance-free formulation featuring natural
ingredients such as olive leaf extract and vitamin A.
True-to-hue makeup is also really big right now. The latest from Revlon is a new collection of makeup, Revlon
Beyond Natural. The eight products in the line are said to
work together to “diffuse imperfections and spotlight features for a look that’s naturally glamorous, never overdone”
with a lightweight formulas and coordinated shades. One
standout in the collection is Skin Matching Makeup, a lightweight foundation with ingredients that adjust to match
skin tone. Just five shades cover a wide range of hues, from
light to dark.
A smooth base is also imperative for a put-together face.
For Fall 2008, Shiseido will debut its Makeup Perfect
Smoothing Compact Foundation that is said to adhere seamlessly to the skin. The formula features “micro-coating technology with an innovative flexible smoothing powder” to create a flawless application. The foundation powder particles
are made ultra-fine and coated with oil for maximum
spreadability, while the smoothing powder changes shape to
disguise uneven surface areas. The product is also formulated with moisturizing ingredients like royal jelly extract and
vitamin C and E complex.
“Skin for the season will look like smooth satin; not shiny,
but not flat, with an emphasis on looking flawless,” said
Theresa Robison, vice president of sales and marketing for
Jane Iredale, Great Barrington, MA. In step with the trend,
Jane Iredale’s latest release is Dream Tint, a mineral-based,
SPF-infused tinted moisturizer that doubles as a foundation.
So, how do the leading cosmetics companies find inspiration
for the shades, textures and styles each season?
According to Jodi Bronstein, executive director of marketing, Prescriptives, New York, NY, “Our ‘All Skins’ positioning is key in helping us determine shades that will work on
all ethnicities. We do market research to determine what
shades are in demand for foundations, powders, concealers
and more and work to meet every need in the market.”
For Fall 2008, Prescriptives is rolling out its limited edi-
tion Fall Dimensions quad for cheeks and eyes, a specially
designed multi-dimensional all-over face and eye powder
compact said to “add dimension” to any look. The set is suitable for all skin tones.
Ms. Bronstein adds that the head of the Prescriptives
product development team attends several fashion shows
each season. In addition, her squadron works with trend
houses and companies that identify key trends of the season.
“We then determine what trends make sense with our
brand positioning and select a top trend for the look we feature,” said Ms. Bronstein.
At Stila Cosmetics, the artistry and product development
teams work backstage at New York City Fashion Week to
find the next big craze. According to Sarah Lucero, global
director of artistry and education, Stila, Glendale, CA, “We
work with different designers and fine tune our vision to fit
with their fashion trend, as makeup is just as important as
the clothes. You should always update your makeup
wardrobe along with your fall or spring trend wardrobe.”
For this season, Stila will launch the makeup look created
for Marchesa’s Fall 2008 runway show—exclusively at
Sephora—as the Stila Backstage Beauty Collection. The collection features three limited-edition palettes designed in
faux patent with wrapped faux leather rosettes, referencing
some of the “key juxtapositions” presented in the Marchesa
collection. Each palette includes one matte eyeshadow, two
Cover Girl’s latest lipglosses feature mint flavoring.
shimmer shadows and black kohl eyeliner to recreate a
sweet, feminine eye seen on the runway.
Some fashion designers, like premium denim label Rock &
Republic, are making a foray into cosmetics with their own
makeup collections this season. The brand will launch a 116-
item color cosmetics collection this September. According to
the company, the Rock & Republic cosmetics line was developed in-house over a three-year period.
Trends around the globe are also another founding factor
in what makes the makeup counters and store shelves each
season. According to Chad Hayduk, co-founder and training
director, Three Custom Color Specialists, New York, NY,
“Travel is always so inspiring for us as it helps us learn