so anything that promises to enhance this experience would attract new users,” added Ms. Fay. In
the survey, 61% said they look for a product that works quickly and reliably.
According to Mintel’s data, 39% use sunless tanning products to decrease the risk of damaging
sun exposure and 16% use them on a regular basis in place of moisturizer.
More info: www.mintel.com
MARKET IS RIPE
FOR THE PICKING
Environmentally sustainable products and manufacturing processes are making big gains in the industrial
and institutional cleaning products industry, but there are still substantial opportunities for
companies to garner larger shares, according to researchers at Kline & Company.
According to the research firm’s new report, “Green Cleaning: A Significant Element of
Environmentally Sustainable Solutions,” truly green cleaners account for only 2-5% of the products sold in the $17.5 billion U.S. cleaning products market for household, janitorial, food service and laundry chemicals. However, many
products with green components have been
available for some time, including concentrates
sold with dilution and dispensing systems that
require less energy to ship, zinc-free floor finishes, cold-water laundry detergents and right-sized packaging.
“Green cleaning is the predominant theme in
the industry,” said Bruce Boynick, industry manager for Kline’s industrial and institutional
cleaners practice. “Customers are actively evaluating ways to decrease their carbon footprints,
whether they are household consumers or away-from-home users such as schools, factories or
restaurants and hotels.”
Kline’s report examines the role and makeup
of green cleaning products, opportunities within
the market, how advocacy groups, government agencies and industry groups have influenced
opinions, and change throughout the value chain, from raw materials suppliers and producers
to retailers and end users.
According to Kline, greener companies not only develop greener products and manufacturing processes, they also display leadership in the value chain and commitment to environmental sustainability in their mission, values and management.
“Environmental leadership is occurring at each level of the marketing channel—among
manufacturers but also among distributors, retailers, consumers and away-from-home end
users,” noted Mr. Boynick. “Best-in-class companies not only market green products and programs, but also have more sustainable operations and exhibit leadership in the marketing
channel,” he said.
More info: www.klinegroup.com
“While analysts may disagree on whether or not the U.S. economy is in a recession, there is no question
that the economy is in transformation,” Thom Blischok, president of IRI Consulting and
Innovation, said in a special report on the economy.
“U.S. consumers have been hit on all sides with record-breaking gas prices, dramatic increases in grocery prices, high unemployment and declining home values. These burdens are driving
fundamental shifts in what consumers buy and where they shop. Consumers are forced to make
Needless to say, the current conditions have made it more difficult for retailers and manufacturers. In an IRI Times & Trends Special Report,“Competing in a Transforming Economy,” IRI
examines the competitive landscape and delivers new insights into shifting consumer shopping
and purchase behavior and resulting opportunities for CPG manufacturers and retailers.
“Competing in this new, evolving economy requires fine-tuned pricing, promotion, assortment
and brand development strategies that are built on an in-depth understanding of a changing consumer in a transforming economy. The challenges of growing in this economy are significant, but